The complete ecommerce data stack.
Made for operators. No data team required.
Connect your tools, model your data once, and let Genie answer any question instantly. Off the shelf. Up in minutes, not months. No engineers required.
No credit card required · Or book a demo
Your DTC advisor.
Data scientist.
Domain expert.
One AI that knows your data, understands DTC economics, and thinks like a senior operator. A diagnostic engine that follows your metrics down to root cause and tells you exactly what to do.
- What happened, why, and what to do next, structured every time
- Covers marketing strategy, inventory, merchandising, driver analysis, and growth
- Reasons across Shopify, Klaviyo, paid ads, and subscriptions simultaneously
Context is automatic
Right-click any metric. Genie inherits the board, metric, time range, and peers. No copy-paste, no re-explaining.
Full data-stack reasoning
MER drops, spend decisions, SKU priorities, subscriber churn, margin leaks. Across every connected source, simultaneously.
Transparent chain of thought
See which sources Genie pulled, which driver chain it followed, which scenarios it evaluated. Defensible in a board meeting.
What. Why. What to do.
Every answer is structured: what changed, root cause, specific action. A budget shift, restock trigger, or promo change. No ambiguity.
Build any dashboard.
In plain language.
Describe what you need. Genie builds and populates the board from your data. Any layout, any metric, for any role.
Genie summary at the top
What happened, why it happened, what to do next. A structured narrative from the same metrics feeding the widgets below.
Every widget, live data
Pulled from the semantic layer. No refresh, no stale numbers, no "which figure is right?" meetings.
10 widget types
KPI cards, line charts, bar charts, leaderboards, tables, and Genie AI widgets. 1×1 to 4×2 grid.
One date range. Everything updates.
Switch to "Last 7 days" and every widget, summary, and delta recalculates instantly. Global time control at the top.
300+ metrics.
Ready on day one.
Pre-built by domain experts across Sales, Marketing, Operations, Customer, and Finance. No semantic-layer building, no custom SQL, no analyst time.
300+ metrics out of the box
Pre-built by domain experts. Sales, Marketing, Operations, Customer, Finance. No setup, no SQL, no analyst time to get started.
Blended KPIs
MER, Blended ROAS, CM3, LTV:CAC. The metrics that span Shopify, Klaviyo, paid ads, and subscriptions. Single-source tools can't compute these.
Source-tagged, period-compared
Every metric shows source, change vs prior period, sparkline, and current value. Direction coloured for instant scan.
Select, explore, or ask Genie
Send selected metrics to Explorer to pivot by dimension, or to Genie for a full diagnostic deep-dive. Same toolbar, different intent.
Explore anything.
Without SQL.
Stack metrics, pivot by dimension, switch time grains. Full analytical power without touching code or calling an analyst.
Stack any metrics
Pull in Impressions, CPC, CPM, Cost per Purchase side-by-side. Apples-to-apples without leaving the page.
Dimensions auto-load by source
Google Ads metric? Google Ads dimensions appear. Shopify metric? Shopify dimensions. No manual schema lookups.
Pivot by granularity
Day, week, or month. The table re-rolls instantly. Same query, different lens.
Save the exploration
Promote to a saved view or share with the team. Same toolbar, available to everyone with permission.
Built on your business.
Not a generic model.
Set definitions, targets and rules in plain language across three levels of context. Genie applies them to every board, summary and answer, so it reasons about your operation, not a generic DTC brand.
Three levels of context
Company for the whole workspace, Group for teams, System for each connected source. The right rule at the right scope.
Applied to every answer
Genie reads your context before every board, summary and deep-dive. Calibrated to your operation, not a generic playbook.
Plain language, no schema
Tell Genie how your business works in your own words. No SQL, no field mapping, no data team required.
Per-source nuance
System Notebooks capture quirks in each tool, like how Shopify counts orders or how GA4 attributes, so blended numbers reconcile.
Not generic AI.
Built for ecommerce.
Three kinds of context behind every board, summary, and answer, so the platform reasons correctly instead of just plausibly.
Ecommerce semantic layer
Data models built natively for DTC: orders, customers, campaigns, subscriptions. Shopify joins pre-defined. Not generic SQL adapted for ecommerce.
Signals, Drivers, Outcomes
Every metric classified T1, T2, or T3. Outcomes are the scorecard, drivers are the levers, signals are the early warnings. Revenue dips, Genie checks the drivers, then the signals underneath. That order is built in.
Business context
Your CAC targets, discount ceilings, peak periods, margin guardrails, set by you and kept current. Genie reasons within your rules. Start from a template, refine as your business evolves.
Data in. Decisions out.
Four layers carry your data from your commerce stack to governed metrics. Genie runs through all of them, reasoning over your numbers and your business context to tell you what happened, why, and what to do next.
One command center. Where your team asks, explores and decides.
The metric graph. 300+ governed metrics, one definition everywhere.
Pre-built ecommerce models. Orders, customers, campaigns and subscriptions joined automatically. No data engineers, no setup project.
Native connectors. Plugs into the tools you already use.
✦ Genie AI runs through every layer, reasoning over your governed metrics and your business context.
Enterprise-grade infrastructure.
Managed for you.
Dedicated instances, end-to-end encryption, and compliance frameworks built in from day one.
Dedicated instance
Your data runs in an isolated environment. No shared infrastructure, no cross-tenant risk.
End-to-end encryption
All data encrypted at rest and in transit. TLS 1.2+ enforced across every connection.
Role-based access
Granular permissions per user and board. Control exactly who sees what.
GDPR and CCPA aligned
Data residency controls, right-to-erasure workflows, and audit logs. SOC 2 Type II in progress.
Ready to see it
on your data?
Connect your tools, get your first insight in minutes. No data team, no SQL, no setup project.
No credit card required · Or book a demo